Marketing and Business Manager

Nicola studied marketing management at Northumbria University, before graduating in 2004 and embarking on a career in marketing communications.

In joining ARC Adoption in 2021, Nicola wanted to apply her marketing skills to a more meaningful purpose. In her role she leads on the adopter recruitment efforts of ARC Adoption alongside the enquiries team, and delivers the wider marketing strategy of the Voluntary Adoption Agency. Since joining the ARC Adoption team, she has worked on the development and delivery of a number of successful marketing campaigns to raise the profile of adoption in the North East region, and to appeal for families for children who wait the longest to be adopted.

She is proud to be part of the ARC Adoption team, both contributing to and showcasing the evolving services available to adoptive families supported by the agency.

Nicola is married to Les and enjoys spending her spare time with family and friends. She is an enthusiastic cook and is learning to grow some of her own vegetables. She also loves to eat out, visit new places and watch live music.